Partner Activation Platform

Partner marketing breaks at scale. Infrastructure fixes it.

The execution layer for partner ecosystems. Deploy campaigns instantly, maintain control, and measure what you need - without adding headcount.

Fast to launch. Designed to fit your existing stack.

The Reality

Partner growth has outgrown infrastructure

Partner ecosystems are now a primary growth channel, but the execution, visibility, and measurement layer hasn't kept pace.

98%
Report visibility gaps
83%
Struggle past 50 partners
72%
Increasing partner focus
58%
Budget constrained

Source: Partnership Leaders research and industry surveys (2024–2026)

The Problem

Visibility collapses once content leaves your control

You can create great campaigns, arm partners with strong content, and define clear brand guidelines. But once that content is deployed across partner sites and channels, visibility drops away. You lose sight of what's live, what's being promoted, and what's actually working.

The Visibility Cliff
YOUR CONTENT Campaigns • assets • guidelines VISIBILITY GAP Performance • uptake • resonance • What's live? • Who promoted what? • What actually worked? PARTNER SITES & CHANNELS

As a result, leads end up in spreadsheets, brand consistency breaks down, and you lose visibility into what's actually driving performance across your partner network.

This isn't a partner problem. It's an infrastructure problem.
The Visibility Cliff
YOUR CONTENT
Campaigns • assets • guidelines
VISIBILITY GAP
What's live?
Who promoted what?
What actually worked?
PARTNER SITES
Active but unobservable

Leads end up in spreadsheets, brand consistency breaks down, and you lose visibility into performance.

This isn't a partner problem. It's an infrastructure problem.
The Fix

What if visibility didn't disappear when content left your control?

Path7 provides the activation and visibility layer between your content and your partner ecosystem. Campaigns don't just get distributed - they remain observable, measurable, and governed wherever partners take them.

Visibility Restored
YOUR CONTENT Campaigns • assets • guidelines Path7 ACTIVATION LAYER Deployment Control Measurement PARTNER SITES & CHANNELS Engagement • performance • attribution
Visibility maintained across your entire partner ecosystem

With Path7 in place, campaigns are deployed once and activated everywhere. Landing pages, hubs, and experiences go live across your partner network instantly - ready for partners to drive traffic with zero setup, approvals, or technical work. As partners promote content through email, social, and paid channels, you retain real-time visibility into engagement, uptake, and performance - all flowing back into your existing systems.

Continuous visibility
Across distributed partner execution
Real-time insight
Into uptake, resonance, and performance
Central governance
Without centralised control
Closed-loop measurement
Into CRM, analytics, and reporting
This visibility layer is the foundation. How campaigns are activated depends on your partner model.
Visibility Restored
YOUR CONTENT
Campaigns • assets • guidelines
Path7
Activation Layer
Deployment
Control
Measurement
PARTNER SITES
Live & observable
↑ Engagement • performance • attribution
Visibility maintained everywhere

Campaigns deploy once, activate everywhere. Real-time visibility flows back into your systems.

Continuous visibility
Across distributed partner execution
Real-time insight
Into uptake and performance
Closed-loop measurement
Back to CRM and analytics
This visibility layer is the foundation.
Activation Models

Once a campaign is approved, it's deployed automatically across your ecosystem.

Two ways to activate content across partner networks, embedded on partner sites or deployed as shared campaign destinations.

1

Embed on Partner Sites

Partners add a lightweight JavaScript embed. Your branded content hub appears on their site with no CMS access or build work required. Partners drive traffic, you control the experience.

  • 2 minutes per partner
  • Fully branded and governed
  • Real-time lead capture to your CRM
2

Standalone Campaign Sites

Co-branded campaign destinations hosted by Path7. Partners promote a shared URL via email, social, or paid media. You manage content and capture leads with full governance.

  • Live in one day per campaign
  • Custom or co-branded URLs
  • No partner technical resources needed

Real-time activation across your partner network

Every campaign is deployed automatically across your ecosystem. Landing pages, hubs, and experiences go live across your partner network - ready for partners to drive traffic with zero setup, approvals, or technical work.

Ready-to-Promote Campaigns
Partners get turnkey assets. No build time, no delays.
Real-Time Updates
Change content once. It updates everywhere instantly.
Zero Partner Friction
No CMS access, no technical work, no approvals needed.

See Path7 in action

A 30-minute walkthrough of deployment, governance, and closed-loop measurement.

Book a Demo
Platform

Update once. Distribute everywhere.

Path7 generates on-brand campaign infrastructure and delivers validated leads straight to your CRM.

Auto-Generated Campaigns

Partners get fully branded hubs, pages, and email templates instantly. No build work required.

Centralized Control

Update assets once and changes cascade across your entire network. Always current.

Validated Lead Delivery

Every lead enriched, validated, and delivered directly to your CRM in real-time.

Full-Funnel Visibility

See exactly which partners follow up, how fast they move, what content drives results.

Launch in Minutes

From onboarding to live campaigns in a single session. Zero manual setup.

Seamless Integrations

Connects to your PRM, CRM, and marketing automation. Real-time data sync.

Integrates with your existing stack

Salesforce HubSpot Marketo Microsoft LinkedIn Adobe
Operating Model

One engine. Total ecosystem control.

Stop sending assets. Start deploying infrastructure. Standardize campaign execution across your ecosystem.

1

Deploy

Campaign infrastructure generated automatically. Centrally governed, globally distributed.

2

Govern

Content, brand, and compliance managed centrally. Updates propagate automatically.

3

Activate

Partners execute without build effort. Leads flow back validated and attributed.

4

Measure

Ecosystem-wide visibility into engagement, pipeline influence, and conversion.

Why Path7

Built for scale

The infrastructure layer that makes partner programs repeatable, measurable, and efficient.

Never Ask Partners to Build Landing Pages Again

Every campaign auto-generates fully branded pages, forms, and experiences. Partners just distribute - no build work required.

10x Your Network Without Adding Headcount

Automation and repeatable processes mean your workload doesn't grow with partner count. Same team, 10x the reach.

Turn Content Intelligence into Revenue

See which assets drive engagement and which underperform. Extend content life, retire what's not working, prove ROI.

Eliminate Lead Lag

No manual PRM entry. Leads validated, enriched, delivered instantly. Partners get immediate access. Sales gets speed.

Know Which Partners Actually Follow Up

Close the loop with full-funnel tracking. Identify high-performers and partners who need coaching.

Launch Globally Without Regional Bottlenecks

Built for multi-region, multi-tier ecosystems. Localize content, maintain brand governance, scale worldwide.

Ready to activate your partner ecosystem?

Book a personalized demo to see Path7 in action and discuss which plan is right for your partner program.

Book a Demo